Brickipedia News:LEGO to release reality TV show
From Brickipedia, the LEGO Wiki
 | by LK901 October 14, 2014 |
Apparently, LEGO is planning a reality TV show to followup on the success of The LEGO Movie, says The Guardian. One of LEGO's senior executive hinted that it will be revolving around Master Builders.
Jill Wilfert, LEGO vice-president of global licensing and distribution, says that LEGO is "exploring some reality competition show formats, which is new for us: the idea of becoming a Master Builder is something we think could be quite resonating".
“You will continue to see us in this entertainment and content space,” she said. “We are working on a new property that will launch with a TV series in 2015, and we are focusing on having real interactivity.”
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