In 1934 the first logo was created by the LEGO Group. It was used on correspondance, shipping labels and other printed materials, but not on toys. Starting in 1936 an ink stamp “LEGO Fabriken Billund” was used on the wooden toys.
LEGO Mursten Logos
During 1953 all three of these logos were used
Late 1954 The first of the oval logos. This first appeared on LEGO Mursten catalogs. The company had still not standardized on colour. Examples exsists in several colours, typically depending on the colour of the catalog
1955–1959 The classic dogbone logo from late 1955. It was the first time the logo was standardized, in terms of both design and colour. It was used across all toys lines and appears widely on both plastic and wood toys.
The Modern Logos
1973–1998 This logo appeared in 1973, the same year that LEGO began its own production and distribution in the US. It represents an attempt to standardize on a single worldwide logo and remains the most recognizable version of LEGO’s brand identity.
- The logo that was a red oval with white letters was "affectionately" nicknamed the "Sausage Logo".
- LEGO Mursten means "LEGO Bricks" in English.
- LEGO logo 1972.png
LEGO's logo in 1972-. Very similar to the new one.