Brickipedia News:LEGO builds a lead in toy sale race

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Brickipedia News:LEGO builds a lead in toy sale race

User:CJC95 0:00, 5 September 2014 (UTC)

avatarby CJC95
September 5, 2014

LEGO have overtaken Mattel as the biggest toy seller in the world. The Danish company have seen revenue up 11% ($2.03 billion) and operational profit up 12% in the first half of 2014. The revenue is now triple that of first half 2008. The main driving force is The LEGO Movie, which drove up sales significantly in all markets. Meanwhile, Mattel only had a revenue of $2 billion. This no doubt comes as a blow to Mattel, who purchased Mega Bloks earlier this year in an attempt to directly compete with LEGO.


(I know the title is terrible, but its not as bad as the Wall Street Journal's "Oh, Snap!", so give me some credit. Also give the WSJ some credit, as they were one of the sources for this article, the other being LEGO's press release.)
Tags: 2014 The LEGO Movie


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BerrybrickLegendary Brickipedian

123 months ago
Score 1++

I wonder how long they will stay there. I mean, the only place left to go is down, right? Kind of like the score of this comment....

(But per EnormousGreenRageMonster; that was my first impression. The above was my second.)
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Stormjay RiderAmateur

123 months ago
Score 0++
  • clap clap clap*
Here's to LEGO keeping it up through 2015!
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NBP3.0Brick Master

123 months ago
Score 1++
Kudos to the LEGO Company, obviously the best toy industry out there in this age. Awesome news.
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LegosuperheroesfanNovice

123 months ago
Score 0++
This is great!
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Anonymous user #1

123 months ago
Score 1++
That's pretty amazing, especially considering Mattel makes a whole range of toys whereas LEGO just makes, well, LEGO
2014 +  and The LEGO Movie +
09:07:00, 5 September 2014 +
LEGO builds a lead in toy sale race +