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BIONICLE
ShopDescription Dear BIONICLE Fans, In reviewing the busi
Dear BIONICLE Fans, In reviewing the business across all of its play patterns and properties, the LEGO Group faced a tough question: should we take on a new creative challenge in the world of buildable figures that we pioneered in 2001? BIONICLE re-invented the way consumers think of and play with the LEGO system. Through many chapters of compelling story and innovative product development, BIONICLE became a very strong property and an important part of The LEGO Group’s business. We think there is a significant opportunity to grow the buildable figure category, but it will take a more flexible platform that appeals to a wider range of ages through a variety of different entry points than BIONICLE has proven to deliver. The easy decision would be to stick with a known entity in BIONICLE; but as history has proven, The LEGO Group achieves its greatest success by embracing the uncertainty that innovation brings. After all, BIONICLE almost never launched because it was such a big risk to the company’s way of doing business. Because you have been such an important part of building the BIONICLE franchise and have been among its most valued fans, we are writing to tell you that the six BIONICLE Stars launching in January will be the last BIONICLE sets for the foreseeable future. Beginning in summer 2010, The LEGO Group will debut a new, more flexible buildable figure property created by the same people who brought you BIONICLE. At the same time, we are also expanding the category to appeal to a younger audience through an established third-party property, starting in January. Since its beginning, BIONICLE has reflected the union of great product and a compelling story. Although there presently are no plans for more sets, the BIONICLE story is not ending. BIONICLEstory.com will remain an active site, with new story content updated by long-time BIONICLE writer Greg Farshtey. In addition, LEGO Group hopes to work with you, the fans, to continue to grow and expand the BIONICLE story universe. This was an extremely difficult decision for all involved. But as seen in the tales of the Toa, striving for success in any mission requires imagination, new ways of thinking, and the willingness to take risks. We hope you will share the same level of enthusiasm we have for our plans for the buildable figure category. We invite you to remain a part of the BIONICLE universe—a universe you have helped to build, and that we are confident that you will continue to build—in the future. Thank you for your continued support and dedication to the BIONICLE and LEGO brands. With our very best regards, Jan Faltum, Global BIONICLE Director Lincoln Armstrong, Senior Brand Manager, BIONICLE Team Member since 2002
d Manager, BIONICLE Team Member since 2002  +
, It is told that there exists a mask that w
It is told that there exists a mask that will grant its bearer unspeakable power. Made from raw magic and solid gold, it is an artifact crafted with absolute precision and timeless skill – it is known as the Mask of Creation. Welcome to the World of LEGO® BIONICLE® We are ready to take you on an epic quest to find the Masks of Power. It will be a journey you will never forget. Stay tuned #BIONICLE2015
ill never forget. Stay tuned #BIONICLE2015  +
Categories Articles that use descriptions from LEGO.com , Pages that link to shop.lego.com , BIONICLE , Constraction , Discontinued Themes , TECHNIC , Themes , Themes introduced in 2001 , Themes that include subthemes , TECHNIC subthemes , Current Themes , Articles that need to be updated , Pages using duplicate arguments in template calls
Modification date
This property is a special property in this wiki.
17 August 2016 15:09:06  +
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14554 BIONICLE: Matoran Adventures + , B008 BIONICLE Legends 6: City of the Lost + , B031 Dark Hunters + , B172 BIONICLE Chronicles 2: Beware the Bohrok + , B194 BIONICLE Adventures 7: Web of the Visorak + , B337 BIONICLE Adventures 3: The Darkness Below + , B586 BIONICLE Adventures 9: Web of Shadows + , B955 BIONICLE Legends 2: Dark Destiny + , BIONICLE 18: Seeds of Doom + , BIONICLE 19: Enemies of Metru Nui + , BIONICLE 21: Dreams of Darkness + , BIONICLE 23: Vengeance of the Visorak + , BIONICLE 25: Birth of the Rahaga + , BIONICLE 27: Fractures + , BIONICLE 4: The Bohrok Awake! + , BIONICLE 5: To Trap a Tahnok + , BIONICLE 8: The End of the Toa? + , BIONICLE Adventures: Volume 1 + , BIONICLE Ignition 4: A Cold Light Dawns + , BIONICLE Ignition 8: Sea of Darkness + ... Theme
Bionicle + , Bionicles + , Doo-Heads + , Le-Metru + , Letter written by Jan Faltum stating that Bionicle will end in 2010 + redirect page
 

 

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