Licensed themes

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Licensed themes are any themes which is based upon a film, television show, or brand owned by a company other than LEGO. Notable examples include Star Wars and Harry Potter.

History[edit | edit source]

The first licensed set was a Wooden toy named Wooden Pluto, being based of Mickey Mouse's pet dog.

The first movie and TV-based licensed themes were introduced in 1999, Star Wars and Winnie the Pooh. Lucasfilm's license with LEGO has lasted for quite some time, and is still ongoing. The Walt Disney Company has been quite on and off in terms of themes.

After the success of these licenses, Warner Bros. decided to jump into the action. They introduced Batman in 2006.

Recently, Disney has introduced themes based off several movies, including Cars, Prince of Persia, and Pirates of the Caribbean.


Table[edit | edit source]

Themes[edit | edit source]

Logo License Years Notes
Logo-avatar.gif
Avatar: The Last Airbender 2006 Based on the Nickelodeon cartoon.
Disney's Baby Mickey 2000
  • A Baby theme.
  • A System theme was released as "Mickey Mouse", and DUPLO sets was released under "Mickey Mouse and Friends" in 2012 and "Mickey Mouse Clubhouse" in 2014.
Back to the Future 2013 A set (21103) based on the DeLorean from the Back to the Future films was released after passing the LEGO Cuusoo review.
LEGO Batman logo.svg
Batman 2006-2008
Lego Ben 10 Logo.png
Ben 10: Alien Force 2010 Constraction theme based on the Cartoon Network cartoon.
LEGO Bob The Builder Logo.svg
Bob the Builder 2001 - 2003, 2005 - 2009 Sets based on the children's cartoon were released under the DUPLO and Explore lines.
Lego cars 2.jpg
Cars 2010 - 2012, 2015
  • Both System and DUPLO sets were released.
  • Based on the Pixar movies Cars and Cars 2.
  • Spin-off "Disney Planes" also had a theme.
DC logo.png
DC Universe Super Heroes 2012 - present
Discovery.jpg
Discovery 2003 A line of Discovery Channel branded space-sets was released in 2003.
Doc McStuffins 2015 Two DUPLO sets based on the series are set for release in 2015.
Lego dora.png
Dora the Explorer 2004 This Explore theme included sets based on the cartoon.
Ferrari 2004 - 2009, 2012, 2014 - 2015
  • Ferrari cars have been part of multiple themes, including Racers and 2015's Speed Champions.
  • A DUPLO theme produced two sets in 2004
  • A promotional line with Shell was released in 2014.
Galidor 2002 Based on the YTL/Fox Kids TV show.
Ghostbusters 2014 A LEGO Ideas set, based on the Ecto-1 from the film was released.
Harry Potter 2001 - 2005, 2007, 2010 - 2012 Based on the films. Four videogames were released, as well as a LEGO Game.
The Hobbit 2012 - 2014 Based on the film series. A video game and a board game have been released. See also The Lord of the Rings.
Indiana Jones 2008 - 2009 Based on the four Indiana Jones films. Two videogames were released.
Jake and the Never Land Pirates 2013 - 2014 A DUPLO theme based on the Disney Junior show.
Jurassic Park III Released under the Studios line; based on the film. The sequel, Jurassic World, was also a theme.
Jurassic World 2015- present Based on the 2015 film. The previous film, Jurassic Park III, was also a theme.
Lamborghini 2010 Two sets based on Lamborghini cars were released under the Racers theme.
The LEGO Movie 2014 - 2015 Based on The LEGO Movie. A videogame and collectable minifigure series were released.
Little Robots 2003 - 2004 This theme, based on the CBeebies show, received a little release in the countries which aired it.
The Lone Ranger 2013 Based on the film.
The Lord of the Rings 2012 - 2013 Based on the film series. A video game and LEGO Game was released, as well as a theme based on the related The Hobbit series.
Marvel Super Heroes 2012 - present Spider-Man was previously released as a separate theme. A Juniors set was also released, as well as a video game. Includes sets based on the X-Men comic books, Avengers Assemble and Ultimate Spider-Man cartoon, and the films The Avengers, Guardians of the Galaxy, and Iron Man 3. Sets based on Avengers: Age of Ultron and Ant-Man are scheduled for release in 2015.
Mickey Mouse 2000 Based on Disney mascot Mickey Mouse and related characters. A Baby theme called "Disney's Mickey Mouse" was also released. DUPLO sets were released under "Mickey Mouse and Friends" in 2012 and "Mickey Mouse Clubhouse" in 2014.
Mickey Mouse and Friends 2012 A DUPLO set was released. See also "Mickey Mouse", "Mickey Mouse Clubhouse" and "Disney's Baby Mickey".
Mickey Mouse Clubhouse 2014 - 2015 A DUPLO set based on the Mickey Mouse Clubhouse show was released in 2014, with another set for 2015. See also "Mickey Mouse", "Mickey Mouse and Friends" and "Disney's Baby Mickey".
Minecraft 2012-present Original set released under Ideas in 2012. Based on the video game.
Mixels 2014 - 2017 A joint venture between The LEGO Group and Cartoon Network, who air the television series. LEGO handle toy merchandising rights, while Cartoon Network handle other merchandise.
Phineas and Ferb Unreleased A LEGO Game, 3868 Phineas and Ferb, was planned for release, but cancelled. To have been based on the cartoon.
Pirates of the Caribbean 2011 Based on the film series. A video game was released.
Disney Planes 2013 The 2013 sets were based on the film, while the 2014 set was based on its sequel. The films themselves are a spin-off of "Cars".
Prince of Persia: The Sands of Time 2010 Based on the film.
PrincessLogo.png Disney Princess 2012 - present Both System and DUPLO sets were released, based on the Disney films Aladdin, Brave, Cinderella, Frozen, The Little Mermaid, Sleeping Beauty, Snow White, and Tangled.
Scooby-Doo 2015 Based on the original cartoon series.
The Simpsons 2014 - 2018 Based on the Fox cartoon. A collectable Minifigures series was released.
Speed Champions 2015 Based on cars by manufacturers including Ferrari, McLaren and Porsche. Ferrari have previously been involved in the Racers theme.
Smlogo.png Spider-Man 2002-2004 Sets were released under each film name, as well as under the Studios and 4 Juniors themes. Based on the films Spider-Man and Spider-Man 2. Later revived as part of the Marvel Super Heroes theme.
SpongeBob SquarePants 2006-2009, 2011-2012 Based on the Nickelodeon cartoon.
Sofia the First 2015 DUPLO sets based on the Disney show are being released in 2015.
Star Wars 1999 - present Based primarily on the films, however sets based on the The Clone Wars, The Yoda Chronicles and Rebels cartoons, The Force Unleashed and The Old Republic video games and other Expanded Universe elements have also been released. Multiple LEGO Star Wars video board games have been released, as have TECHNIC sets and a LEGO Game.
Team GB 2012 A line of Minifigures wearing Team GB outfits were released to coincide with the 2012 Olympics.
Teenage Mutant Ninja Turtles 2013 - 2014 Based on the 2012 TV series and the 2014 film.
Thomas & Friends 2005 - 2009 DUPLO sets based on the TV show usually worked with the DUPLO Train rail system.
Toy Story 2010 Based on the Pixar films. Both DUPLO and System sets were released
Winnie the Pooh 2001, 2011 Based on the Disney franchise.

Promotional[edit | edit source]

Logo License Years Notes
Air Canada 1987-1988 Promotional Air Canada branded helicopter and aeroplane sets were released in the late eighties.
BR 2013 A promotional minifigure for Danish toy store BR was released in 2013.
Coca-Cola 2002 A series of footballers with "Coca-Cola" logos on their shirts were released in Japan as part of Coca-Cola's 2002 World Cup promotion.
Color Line 1993 A set based on a Color Line ferry was released.
DSB Ferries 1995 A set based on DSB's ship "Kronprins Frederik"
Finnline Ferries 1977 A set was released based on a Finnlines ferry.
Lufthansa 2015 A promotional set is to be released on Lufthansa fights.
Nesquick 2001 Two promotional Studios sets were released, which included the Nesquick bunny, Quicky, as a minifigure.
Ramboll 2008 A set based on a Ramboll oil platform was a promotional set in 2008, and not available through retail.
Shell 2014 Vehicles with Shell branding have been commonly released, usually under cross-promotion with Shell. A Shell-Ferrari promotion was released in 2014, although due to complaints by groups such as Greenpeace, LEGO and Shell's partnership has now ended.
Silja Line 1977, 1981, 1986, 1990 Multiple sets based on Silja Line ferries were released.
Stena Line 1991, 1998, 1999 Multiple sets based on Stena Line ferries were released.
Toys R Us 2013 A polybag of Toys R Us' mascot was released in 2013.
Viking Line 1982, 1985, 1989, 1992 Multiple sets based on Viking Line ferries were released.
Williams F1 2002 - 2003 Two Williams F1 sets were released under the Racers theme.

1999[edit | edit source]

2000[edit | edit source]

2001[edit | edit source]

2002[edit | edit source]

2003[edit | edit source]

2004[edit | edit source]

2005[edit | edit source]

2006[edit | edit source]

2007[edit | edit source]

  • Last Harry Potter release until 2010.
  • LEGO Star Wars: The Complete Saga was released on Nintendo Wii, Xbox 360 and Playstation 3 and Nintendo DS
  • First Star Wars Battle packs were released.
  • The Star Wars license was scheduled to end, but got renewed.

2008[edit | edit source]

2009[edit | edit source]

2010[edit | edit source]

2011[edit | edit source]

2012[edit | edit source]

2013[edit | edit source]